BRAND VISUAL IDENTITY DESIGN
Over the past year, FARON.DESIGN had the opportunity to work with Destination Moncton-Dieppe - a new, independent, destination marketing body for southeastern New Brunswick.
In order to lead the marketing and promoting of Moncton and Dieppe, it was important for the organization to have a brand visual identity that spoke to a few key statements:
Southeastern New Brunswick is an exciting and significant visitor, business and event destination.
It can cater to multiple markets such as conferences and exhibitions, sporting events, tourists, families and leisure travellers.
The new organization will reflect the energetic, modern and diverse characteristics of the region.
With those top of mind, we wanted the new identifier to represent something both cities share (the river and tidal bore), to bear the notion of ‘reaching your destination’, while celebrating our Acadian culture. Along with a logo suite, visual brand assets were developed in the form of stationary, display and signage design - supporting the organization’s brand awareness and marketing efforts.